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Level Up! A Roadmap to Scaling Your Floral Business
Coaching Agreement

This Agreement is between Flor de Casa Designs LLC (“Company”) and (“Client”) (collectively the “Parties”), for the purpose of Client hiring Company for the group coaching services (“Coaching Program) outlined in TERMS. This Agreement shall become effective upon the date of both Parties’ signatures below.

TERMS
1. Scope of Coaching Program. Client understands the scope of the Coaching Program provides access to Shanda Zelaya or Flor de Casa Designs, any online coaching platforms utilized, course content and videos, and coaching from Company during the duration of this 8 week group Coaching Program. Purchase of the Coaching Program, secures your reservation as a member of the Program for 8 weeks.
2. Included in your membership is: - (1) 2-hour group coaching call per week (held via zoom) – (1) 1-hour one on one session per week with Shanda should Client request it – (1) Workbook with all Program worksheets and downloadable Guides. The Program has an 8 week minimum commitment. Students may choose to stay on and pay month-to-month after the initial 8 weeks if more time is needed. Access to Company’s coaching calls, coaching call recordings is available only during Client’s 8 week membership in this Program.
3. Fee & Retainer. In consideration for the coaching services provided by Company, Client agrees to pay Company at a discounted rate of 15% in the sum of $3,397.00 in exchange for the services outlined above. Client shall make payment online through the Company’s client management system. Client may either (1) pay the full fee; (2) pay a deposit of $500.00 followed by three equal installments of $966.00 for the remaining balance due or (3) pay a deposit of $500.00 followed by four equal installments of $724.25 for the remaining balance due. In the event Client elects a payment plan, the total amount will be deemed a non-refundable, non-transferable retainer. In the event Client elects to pay the full fee, the total amount shall be deemed a nonrefundable, non-transferable retainer. The retainer’s purpose is to block out a spot in Company’s Coaching Program during the time frame selected by Client whereby Company cannot take on an additional client for the Coaching Program. If a payment plan is elected, payments will be automatically charged to Client's credit card on file using auto-payments through Company's client management system. Any additional coaching services, calls, emails and time beyond those listed in Section 1, will be billed by Company at $250 per hour. Access to the course platform, all course content, and coaching from Company is available only while the Coaching Program is in session (8 weeks). Client may elect to continue on for additional support after the 8 week Coaching Program at the program's current monthly rate of $395.00
4. Refunds. In the event that this Agreement is terminated pursuant to Section 5, no portion of any payments of any kind whatsoever shall be owed or refunded to Client.
5. Coaching Calls. (Group Calls) Group coaching calls will once per week throughout the duration of the Coaching Program and will last for a maximum of 2 hours. Client understands that coaching calls will not go over time. Group coaching phone calls will occur via Zoom. Client understands that both group coaching calls will only occur during the 8 week package time frame and acknowledges that calls will not rollover. Client shall act respectfully on all group coaching calls. Client agrees to give as much as it takes and shall refrain from inappropriate behavior or over-taking other participants. Company retains the right to ask Client to leave a group coaching call early if Client’s behavior is unacceptable.
6. Client Responsibilities. Client understands and agrees to be involved in a group Coaching Program whereby other participants will also be coached by Company alongside Client. Client understands and agrees that while there will be 1 on 1 coaching slots available, this is not solely a 1-on-1 coaching experience. Client further agrees to treat all other group coaching participants with mutual respect, actively engage in group conversations, and comply with group confidentiality as outlined in Section 12.
7. Term and Termination. This Agreement shall last for a term of 8 weeks from the start of the Coaching Program. Client may terminate this Agreement upon giving 30-days written Notice to Company, but no refund will be given whatsoever. If such notice is given and there is still an outstanding balance on Client’s account, Client must pay the remaining balance to Company. Company reserves the right to collect any outstanding and unpaid balance. Company may terminate this Agreement at any time in the event Client breaches contract, Client fails to comply with suggestions provided by Coach without reaching an agreeable alternative solution, or Client does not remit payment as specified in Section 2.
8. Communication. Company’s primary source of communication is through its email hello@flordecasadesigns.com. Company will respond to Client within 48 hours during business hours, including any document or website reviews. Client agrees and understands that Company may take holidays and vacations off throughout the year. Company will notify Client within 3 days of these time periods and parties will work together to ensure all services are completed and/or scheduled for any time off. Client understands and agrees to this communication clause:
9. Service Location. Both Parties agree and understand that the coaching services to be provided under this Agreement shall be performed virtually.
10. Copyright. All coaching services, documents, emails, blogs, digital files, paper documents, and any other work created by Company in relation to this Agreement is the exclusive and sole property of Company and are protected by United States Copyright Laws (USC Title 17). Client hereby agrees that Company’s course and content is owned by Flor de Casa Designs LLC and is not to be used for purposes beyond the group Coaching Program. Violations of this federal law will be subject to its civil and criminal penalties.
11. Confidentiality. Client shall not (i) disclose to any third party any details regarding the business of the Company, including, but not limited to, coaching materials, mentoring style, customers, the prices it obtains, the prices at which it sells products and programs, manners of operation, plans or business ideas, strategies and workflows, trade secrets, or any other information pertaining to the business of the Company (the “Confidential Information”), (ii) make copies of any Confidential Information or any content based on the concepts contained within the Confidential Information for personal use or for distribution unless requested to do so by the Company, or (iii) use Confidential Information other than solely for the benefit of the Company. Furthermore, due to the nature of the group Coaching Program and need for all participants to talk openly about their businesses, Client shall not (i) disclose to any third party any details regarding the business of any other group coaching participant, including, but not limited to, their business plans or strategies, upcoming courses or launches, prices or customers, manners of operation, trade secrets, or any other information pertaining to the business of the group coaching participant (the “Confidential Information”), (ii) make copies of any Confidential Information or any content based on the concepts contained within the Confidential Information for personal use or for distribution unless requested to do so by the group coaching participant, or (iii) use Confidential Information other than solely for the benefit of the group coaching participant. Client also agrees not to make contact with any of the Company's clients in any way and may not accept any of Company's previous or current clients on as their own. Client understands and agrees to this confidentiality clause.
12. No Guarantees. Company does NOT make any guarantees as to the Client’s personal, business, or financial results of any group coaching services provided. Company agrees to provide the services listed in this Agreement in a reasonable and timely manner. Client agrees to take responsibility for Client’s own results.
13. Release & Reasonable Expectations. Client has spent a satisfactory amount of time reviewing Company’s business and has a reasonable expectation that Company’s services throughout the Coaching Program will produce different outcomes and results for each client it works with. Client understands and agrees that:
a. Every client and final result is different.
b. Coaching and/or consulting is a subjective service and Company may give different information to each client depending on its personal and business needs.
c. Company will use its personal judgment to create favorable experiences to each Client depending on their business needs.
d. Dissatisfaction with Company’s independent judgment or individual coaching style are not valid reasons for termination of this Agreement or request of any monies returned.
14. DISCLAIMER. Client agrees and understands that Company is not providing the professional services of an attorney, accountant, financial planner, therapist or any other kind of licensed or certified professional. Should Client desire professional services that exceed the scope of this Agreement, Client must sign a letter of engagement for said professional services with the appropriate service provider.
15. Non-Disparagement. Company and the Client agree that, at all times during this Agreement and in perpetuity, they shall use reasonable and good faith efforts to ensure that neither Party engages in any vilification of the other, and shall refrain from making any false, negative, critical or disparaging statements, implied or expressed, concerning the other, including, but not limited to, management style, methods of doing business, the quality of products and services, role in the community, or treatment of Company. The Parties further agree to do nothing that would damage the others business reputation or goodwill; provided, however, that nothing in this Agreement shall prohibit either Party’s disclosure of information which is required to be disclosed in compliance with applicable laws or regulations or by order of a court or other regulatory body of competent jurisdiction.
16. Indemnification. Each Party hereby agrees to indemnify and hold harmless the other Party and its agents from and against any and all losses, damages, liabilities, expenses and costs, including reasonable legal expenses and attorneys’ fees, to which the other may become subject as a result of any claim, demand, action or other legal proceeding by any third party to the extent such losses arise directly or indirectly out of activities performed by the other Party pursuant to this Agreement, except to the extent such losses result from the gross negligence or willful misconduct of a Party.
17. Maximum Damages. The sole remedy for any actions or claims shall be limited to the maximum amount not to exceed the total monies paid by Client under this Agreement.
18. Limitation of Liability. Client acknowledges that while the Company may provide business and personal solutions and suggestions, it is up to Client to act in its own best interest and understand that all decisions for improvement ultimately fall upon Client. Client agrees that all business, personal, and financial decisions are its own responsibility. In no event shall Company be liable under this Agreement to Client or any other third party for consequential, indirect, incidental, special, exemplary, punitive, or enhanced damages, arising out of, relating to, or in connection with any breach of this Agreement, regardless of (a) whether such damages were foreseeable, (b) whether or not Client was advised of such damages, and (c) the legal or equitable theory (contract, tort, or otherwise) upon which the claim is based.
19. Force Majeure. No Party shall be liable or responsible to the other Party, nor be deemed to have defaulted under or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement (except for any obligations to make payments to the other Party hereunder), when and to the extent such failure or delay is caused by or results from acts beyond the impacted party’s (“Impacted Party”) control, including, but not limited to, the following force majeure events (“Force Majeure Events”): (a) acts of God; (b) a natural disaster (fires, explosions, earthquakes, hurricane, flooding, storms, explosions, infestations), epidemic, or pandemic; (c) war, invasion, hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest; (d) government order or law; (e) actions, embargoes or blockades in effect on or after the date of this Agreement; (f) action by any governmental authority; (g) national or regional emergency; (h) strikes, labor stoppages or slowdowns or other industrial disturbances; and (i) shortage of adequate power or transportation facilities. The Impacted Party shall give Notice within 7 days of the Force Majeure Event to the other Party, stating the period of time the occurrence is expected to continue. The Impacted Party shall use diligent efforts to end the failure or delay and ensure the effects of such Force Majeure Event are minimized. The Impacted Party shall resume the performance of its obligations as soon as reasonably practicable after the removal of the cause. In the event that the Impacted Party’s failure or delay remains uncured for a period of 90 days following Notice given by it, the other Party may thereafter terminate this Agreement upon Notice. The retainer and all other payments made by Client up to the date of Notice of a Force Majeure Event are non-refundable.
20. Cancellation of Services by Company. In the event Company determines, in its sole discretion, that it cannot or will not perform its obligations under this Agreement due to circumstances including, but not limited to, injury, illness, death of family member, pregnancy, military orders, religious obligations, or other personal emergencies, it will: 1. Immediately give notice to Client; 2. Issue a refund or credit based on a reasonably accurate percentage of services rendered; and 3. Excuse Client of any further performance and/or payment obligations under this Agreement.
21. Assignability and Parties of Interest. Client shall not assign, sub-contract, substitute, or hire any third party to take the place of Client in performance of this Agreement.
22. Entire Agreement. This is a binding Agreement that incorporates the entire understanding of the Parties, supersedes any other written or oral agreements between the Parties, and any modifications must be in writing, signed by both Parties, and physically attached to the original agreement.
23. Venue and Jurisdiction. This Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, County of Fauquier including all matters of construction, validity, performance, and enforcement and without giving effect to the principles of conflict of laws. The Parties agree that any dispute or lawsuit arising out of, or concerning, this Agreement shall be resolved exclusively via arbitration in the Commonwealth of Virginia, County of Fauquier. The Parties assume responsibility for their own collection costs and legal fees incurred should enforcement of this Agreement should become necessary.
24. Mediation and Arbitration. Any and all disputes or disagreements rising between the Parties out of this Agreement upon which an amicable understanding cannot be reached, shall be decided first by mediation, and if mediation is unsuccessful, then arbitration in accordance with the procedural rules of the American Arbitration Association. The Parties agree to be bound by the decision of the arbitrator(s). The arbitration proceeding shall take place in Fauquier County, Virginia unless another location is mutually agreed to by the Parties. The cost and expenses of the arbitrators shall be shared equally by the Parties. Each Party shall be responsible for its own costs and expenses in presenting the dispute for arbitration.
25. Severability & No Waiver. In the event that any part of this Agreement is found to be invalid or unenforceable, the remainder of this Agreement shall remain valid and enforceable. Any failure by one or both Parties to enforce a provision of this Agreement shall not constitute a waiver of any other portion or provision of this agreement.
26. Transfer. This Agreement cannot be transferred or assigned to any third party by either the Company or Client without written consent of all Parties.
27. Headings. Headings and titles are provided in this Agreement for convenience only and will not be construed as part of this Agreement.
28. Notice Parties shall provide effective notice (“Notice”) to each other via email at the date and time which the Notice is sent:
a. Company’s Email: hello@flordecasadesigns.com
b. Client’s Email:
29. Counterparts; Facsimile Signatures. A copy of this Agreement may be executed by each individual/entity separately, and when each has executed a copy thereof, such copies, taken together, shall be deemed to be a full and complete agreement between the Parties. The Parties agree that a facsimile copy (electronic copy) of this Agreement, which contains the Parties’ signatures, may be used as the original. Signatures Each Party has read, understands, and agrees to the terms and conditions of this Agreement.
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INCLUDED:

  • 2-hour group coaching call per week (held via Zoom)
  • *Optional* 1-hour one on one session per week with Shanda
  • Program worksheets 
  • Access to coaching call recordings
  • Free ticket to a one day in-person floral workshop (to be held in February 2025)
  • Learn from professional guest speakers focusing on Branding, Systems and Money Management

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